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Red Diamond Capital is an independent private equity fund that invests in middle market manufacturing, distribution and service businesses in North America. Brightgreen Design worked with Red Diamond to create a strong brand that carried across all communications platforms, from corporate collateral and presentation materials to the website and on to email announcements and news.
Baer & McIntosh Real Estate services the lower Hudson Valley of New York, with its concentration in the river communities of Rockland County, including Nyack and Piermont. When Brightgreen Design was hired, Baer & McIntosh had a limited web presence and no consistency to its marketing materials. After completing an evaluation and update of the company logo, Brightgreen Design embarked on an extensive branding initiative that included applying the new identity to all signage and business communications materials, as well as establishing the new brand with a completely redesigned and retooled website. The branding was then carried through to Baer's advertising and leave behinds.
In 2005, Domini Social Investments introduced a new fund, the Domini Global Giving Fund, that allowed investors to contribute to a socially-conscious investment fund that would raise money for numerous not-for-profit organizations throughout the world, with specific interest in programs run by the United Nations. Brightgreen Design was hired to complete the entire branding project, including logo design and identity devleopment, corporate collateral materials, webiste design, direct mail, and investor communications and forms.